It is estimated that on average two thirds of what customers buy in the supermarket are things they did not intend on buying when they entered the store, and this is all down to the layout. Every aisle is designed in a way to influence customers to buy products, from the flowers smelling amazing at the store entrance to the many tempting chocolates and sweets lined up at the check out. Â How you arrange your supermarket or grocery store really will impact the experience your customer gets, as well as how much they end up buying.
Food shopping is a chore for everyone, so a store’s aim is to make it as hassle-free as possible. Nobody wants to be searching for certain food items, but instead hope the layout of the store will naturally guide them around all sections. There are certain ways to improve your supermarket layout and shelving systems in order to help your customers have a positive experience in your store. For example, the fruit and vegetables section should always be near the entrance as this gives the impression that everything sold in the store is fresh. The bakery section then normally follows on from the fruit and veg, as the sweet smells and decadent desserts make customers feel hungry; just what supermarket bosses want when customers are shopping in store!
The grab-and-go section, including sandwiches, juices, milk and water should be positioned near the entrance or the check outs as it has to show customers that the store can be used as a convenient and quick way to get what you want. No body wants to be trailing around the aisles looking for a bottle of cool water, if that is all they came into the shop for. Even how the check-outs are designed is important as this is the lasting memory the customer will have, as well as being the last chance to try and get customers to add some unnecessary extras to their basket.Â Have shelves lining where customers will be queuing to pay and fill them with little, inexpensive, but not needed, items, such as chocolate bars, fruit sweets, chewing gums and the latest magazines. All of these things are items the customer did not necessarily have on their shopping list, but they are tempting and cheap enough to warrant being bought.
Furthermore, the shelving positioning within a supermarket is also very important when trying to subconsciously influence customers. Generally the most luxurious, expensive versions of the food are placed on the shelves at eye level as they are hoping to tempt customers to buy them. Cheaper versions are placed higher or lower on the shelves, making them slightly harder to find and pick up. Finally make sure your shelves are stacked appropriately without being overcrowded. Extra storage items hanging off the shelves can make the aisles look too busy and make customers feel like they don’t want to go down them.
So, if your company is looking to rearrange their supermarket layouts or improve their shelving, make sure you bear in mind the influence it will have on your customers. How strong your supermarket layout is will really affect the amount of stock sold and the amount of returning customers.