Of Retail

We are working towards a new era of retail by building state-of-the-art brick-and-mortar setups

About Creative Display

Who we are

Established in 2001, Creative Display Group is one of the UAEs leading suppliers of commercial kitchen equipment, supermarket equipment and refrigeration, shopfitting, retail displays and warehouse storage solutions.

We offer a host of services tailored towards retailers and have the capacity to set up supermarkets, retail outlets and kitchens very quickly, with our ready stock of over 10,000 items. We have conveniently located showrooms in Dubai, Abu Dhabi and Ajman. Our fully integrated logistics center spans 120,000 square feet in Ajman.

Creative Display has built a stellar reputation over the last two decades, having worked with thousands of clients across the Middle East. Our capabilities encompass product development, design and management, offering our clients nuanced customization and seamless execution. We adopt a customer-centric approach, with customer satisfaction being at the core of all our endeavours.

Our product range is vast, comprehensive and affordable, ensuring customers are able to enjoy high quality standards at competitive price points. Creative Displays team works closely with clients, studies their requirements and guides them along every step of the way. From conceptualizing layouts and customization, to timely installation and powerful after sales services, utmost care is taken to ensure that the entire process is smooth, efficient and cost effective.

From the CEOs desk

The past twenty years have been a great journey with our team as we have grown to service the Middle East and North Africa. It gives me a sense of pride when I recollect many instances when the team has shown a spirit of dedication for projects weve undertaken. All our staff treat Creative Display with ownership and look to further our collective vision. I believe this is a key reason why our offerings have been able to grow and succeed, with a track record of serving thousands of clients across sectors. Today, our five business lines are poised for growth as the region continues to evolve. Our team is dedicated and determined to solve challenges that lie ahead.

A key takeaway I would like to leave for all our beloved clients is that you are in safe hands, and your challenges are ours. We are committed to building high performing solutions for you from the ground up while sticking to our philosophy of honesty and integrity and 100% client satisfaction. Best wishes to all our clients and team!

See you at one of our Creative Display showrooms

Murtaza Merchant CEO,

The Creative Group of Companies

The milestones achieved by Creative Display year on year:

  • 2002

    Creative Display relocated to a 6,000 square foot standalone showroom on Salahuddin Road in Dubai. At the new showroom, we could operate at a larger scale and reach more customers.

  • 2007

    We made a strategic investment in building our own logistics centre in the emirate of Ajman, which is 50 km from Dubai. Not only that, we grew beyond borders and established our first international branch in the city of Doha, Qatar.

  • 2009

    The Global Financial Crisis had widespread impact throughout the world. We reassessed our offerings and worked diligently to keep the company profitable through restructuring our core offerings.

  • 2010

    We relocated to our custom-built logistics center spanning 75,000 square feet, in Ajman. The move enabled us to provide more efficient client services and enhance team collaboration.

  • 2011

    We incorporated Supermarket Solutions, a brand that provides specialized supermarket equipment supply and refrigeration services.

  • 2011

    We incorporated Supermarket Solutions, a brand that provides specialized supermarket equipment supply and refrigeration services.

  • 2012

    We opened a showroom at Musaffah, Abu Dhabi to closely cater to their growing retail sectors.

  • 2016

    We incorporated Creative Kitchen Equipment Co, a business vertical that caters design and equipment supply for restaurant kitchens, catering services and the hospitality industry.

  • 2017

    We opened our second showroom dedicated to selling kitchen equipment, at Salwa Road in Doha, Qatar.

  • 2019

    We now currently operate with a team strength of 60 with showrooms in the cities of Dubai, Abu Dhabi and Ajman in the UAE and two showrooms in the city of Doha, Qatar and we continue to grow with new challenges being solved and with constant innovation and teamwork

  • 2020

    We currently operate with a team of 60, with showrooms across Dubai, Abu Dhabi and Ajman and two showrooms located in Doha, Qatar. We look forward to taking on the next decade and expand our reach.

Our Vision
To be at the forefront of the UAEs brick-and-mortar industry, and provide quality services to our clients whatever challenge they may face.
Our Mission
Provide services with honesty, integrity and 100% customer satisfaction.
Creative leaders


Manager, Abu Dhabi Showroom/The Design Store

Sashi has always been leading since the beginning of the Creative Display journey. Being our senior-most member and one of the founders of the group, Sashi completed his Bachelor's Degree of Commerce in Chennai, the city that produces bright minds. He has been steering Creative Display towards sustainable growth since 2001 and is an integral part of the group. Currently, he holds a dual portfolio. He is managing Creative Displays Abu Dhabi branch and is also spearheading our subsidiary The Design Store'' that deals with designing and developing brick-and-mortar retail stores.


Head of Finance, Creative Display

Ravi was born to manage the most essential resource of a company, its finances. Being a chartered accountant by profession, Ravi has in-depth knowledge of the world of finance. His excellent skillset has helped the creative group of companies survive the toughest of times and flourish throughout the United Arab Emirates with stability. Ravi single-handedly controls the finances of the Creative Display Group of companies and has been an important part of the company since 2004. He is the most trusted person in the creative group of companies.

Manager, Dubai Showroom


Manager, Dubai Showroom

Abbas is the man behind the excellent performance of Creative Displays attractive Dubai Showroom. Abbas has everything under his command when it comes to managing the Dubai showroom. He is the most well-known face in the company. The dedication he has put in for the growth of the brand is remarkable since he joined in 2002. Abbas has worked very hard to maintain progress and stability and is one of the most skilled and knowledgeable people in the organisation, after all, he possesses hands-on knowledge relating to the operations and services offered by the company.


Asst. Manager, Dubai Showroom

Today, Krishna is an assistant manager at our Dubai showroom. Krishna has always aspired to be better and is committed to helping Creative Display soar to greater heights. Krishna joined the Creative Display team in 2005 as an accounts assistant and since then he has worked with total dedication for Creative Display. He has worked with the team of Supermarket solutions and Creative Kitchen & Co. and helped them to capture new marketing opportunities.


Logistics Manager

Velmurugan serves as our lead Logistics Manager at our Ajman logistics centre. With a team of 20 members, he keeps operations running smoothly. He never cracks under pressure and manages everything with ease. A highly skilled member of the Creative Group of Companies since 2007, he is loved and respected by all his colleagues.

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