Supermarket shelving design and layout is one of the most important aspects you should focus on when opening your supermarket for the first time. Your grocery products will sell more once your shelving has been perfectly designed to encourage customers to shop more. The main purpose of your supermarket design is not for aesthetic reasons but to create an attractive environment where customers can spend more time in the store and convince them to buy on impulse.
You probably noticed that when you enter a supermarket, you will always find floral, fresh produce and bakery at the front near the entrance of the store. This is usually the case since customers generally go first to the right of the store. These areas of the the store are placed strategically in the front to stimulate the senses of the customers and give them a pleasant shopping experience.
The top shelf is usually the part with a smaller customer base so here is where you can put the best deals like house-brand and gourmet brand products. Your supermarket will stand out from other competitors when you place these items on the top shelves. Slow sellers and limited editions can also be placed in the top shelves.
Eye level shelving is also referred to as the bull’s eye as the items that are usually placed here are the leading brands and best sellers. Manufacturers usually consider this in the supermarket as premium space since most customers look for items to buy first in this area. Items in eye-level shelves usually have highest markup prices. Secondary brands can also be placed in this area along with top-selling brands.
Kid’s Eye-Level Shelves
This part of grocery shelves is often for products that are appealing to kids. Products are strategically placed here to attract the attention of kids for them to react and reach out for the items. Most parents who take their kids with them when shopping has a tendency to spend more for kid-friendly grocery items. If you look closely at packaging designs of breakfast cereals, you will notice that mascots whether it’s a pirate, monkey or a tiger tends to look down towards the eyes of children. This usually stimulates the kid’s desire to grab the items.
Bottom shelves are usually for oversized, bulk products as it is the best and practical location for such items. This makes it easy for customers to lift the items off the shelves. Supermarkets carry bulk items that are placed in the lowest shelves to primarily compete with warehouse stores. Bulk items are also awkward so bottom shelves are the best location for them.